One of the ways that sporting clubs give back to the community that supports them is by running charity drives. In the Drive event, your players collaborate to combine items accumulated from playing Campaign matches into special items which are then distributed to those less fortunate.
In the Event page, you choose three players who will together combine two or three different regular items into a special item that only exists during the event. Choosing featured players will increase your chance of the special item being of a higher star quality, and thus earning more event points.
Success in a Drive event is reliant on using tickets to accumulate as many of the regular items as possible through playing Campaign matches.