Australian rules football is an elite sport but its paying customers are the general public, who want to see and hear their heroes in the media responding to questions and spreading the sport to new audiences. The Media Street challenge has three levels with player star rating caps of three, four and five. Each day opens a different challenge, covering regular interviews with the following outlets for one- to five-star players, along with the corresponding rewards:
- Monday: Presser (tickets);
- Tuesday: Podcast (fame);
- Wednesday: Web site (tickets);
- Thursday: Pay TV (credits);
- Friday: Newspaper (tickets);
- Saturday: Radio (fame);
- Sunday: Free TV (credits);